Craft beers are showing remarkable resilience and growth despite a beer market that is seeing reduced consumption in Canada. Overall per capita consumption of beer is falling in Canada, while consumption of craft beer is rising. While beer sales remain flat or decrease, craft beer is seeing double-digit revenue growth and it does not look to stop (https://gazetteday.com/2017/08/eli-gershkovitch-steamworks/).
So why are craft beer sales increasing? The reason may have to do with their unique and original tastes. Most craft breweries are referred to as being microbreweries. This is because they produce limited quantities of their craft beer.
The rise in popularity of craft beer and the strong sales has led some craft breweries to expand. Many breweries that produce craft beer are no longer microbreweries that produce limited quantities of craft beer. Some craft breweries such as Eli Gershkovitch’s Steamworks, produce large quantities of craft beer for consumption at home as well as for export abroad.
The Story Of Steamworks, A Canadian Craft Beer Brewery Founded By Eli Gershkovitch
Eli Gershkovitch studied law at the University of Toronto. After he completed his studies and obtained his law degree, he went on a trip to Europe. During this trip, Eli Gershkovitch sampled some craft beers in Belgium. He said he fell in love with the taste and texture of the beer. Eli Gershkovitch returned home with a mission to create his own craft beer that he could drink and share with others.
Mr. Gershkovitch’s law degree and legal expertise came in handy as he set out to create his own brewery. He chose a historic district of Toronto called Gastown as his location for his brewery (Crunchbase). There were some legal hurdles that Eli Gershkovitch had to clear before he could open his business. Gastown had a moratorium or ban on new liquor licenses, which Eli Gershkovitch needed to open a brewery and pub.
Eli Gershkovitch managed to eventually secure a liquor license from the Gastown board through a referendum and the support of the people. During the first year of operation, Steamworks produced six craft beers. Today it produces over 15 different beers and has an on-site pub where patrons can drink freshly brewed beer on the spot.