Lori Senecal has been the CEO of CP+B Global since 2015. CP+B Global are a division of MDC Partners where she also served as the company CEO. CP+B Global are an advertising agency headquartered in Boulder, Colorado with offices located throughout the world. The position of CEO was new to CP+B at the time. Lori brought flexibility and nimbleness to the company and in 2015 CP+B Global was able to sign American Airlines as a client. Signing American Airlines was not easy; American had been with the same advertising agency for 25 years.
During her comparatively short tenure at CP+B Lori has been able to establish a leadership team ready to go forward into the next generation. Lori Senecal recently announced her intention to retire at the end of 2017. CP+B co-founder and chairman Chuck Porter states the company is prepared for a smooth transition when Lori leaves at the end of the year. He feels the company is more efficient, smarter and Lori has been a great friend and partner.
Before joining CP+B, Lori Senecal was already well known and respected in the advertising industry. She had established a reputation as an innovator of new advertising techniques and one with vast advertising marketing knowledge. While serving as the Global Executive Chairman of KBS advertising agency she led a small national company to one of global prominence in the industry. Lori contributed to the advertising campaigns of business giants such as American Express, BMW, Victoria Secret and many others.
Lori interest in the world of business began while she was still in high school. Her love of gymnastics eventually led her to coach, she was too tall to compete, and she continued to coach through high school and college. Gymnastics being both a team and individual sport gave Lori the opportunity to develop the leadership skills she would put to good use later in life. Her years of coaching taught her how to communicate with others, not being judgmental, always be consistent and to set goals.
Lori Senecal grew up in Montreal, Quebec, Canada and is the youngest daughter in a family of four girls. She is a graduate of McGill University, in Montreal and speaks fluent French. Check out Forbes for the photos.
Visit the website lorisenecalglobalceo.com