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Lori Senecal Advertising Innovator

Lori Senecal has been the CEO of CP+B Global since 2015. CP+B Global are a division of MDC Partners where she also served as the company CEO. CP+B Global are an advertising agency headquartered in Boulder, Colorado with offices located throughout the world. The position of CEO was new to CP+B at the time. Lori brought flexibility and nimbleness to the company and in 2015 CP+B Global was able to sign American Airlines as a client. Signing American Airlines was not easy; American had been with the same advertising agency for 25 years.

During her comparatively short tenure at CP+B Lori has been able to establish a leadership team ready to go forward into the next generation. Lori Senecal recently announced her intention to retire at the end of 2017. CP+B co-founder and chairman Chuck Porter states the company is prepared for a smooth transition when Lori leaves at the end of the year. He feels the company is more efficient, smarter and Lori has been a great friend and partner.

Before joining CP+B, Lori Senecal was already well known and respected in the advertising industry. She had established a reputation as an innovator of new advertising techniques and one with vast advertising marketing knowledge. While serving as the Global Executive Chairman of KBS advertising agency she led a small national company to one of global prominence in the industry. Lori contributed to the advertising campaigns of business giants such as American Express, BMW, Victoria Secret and many others.

Lori interest in the world of business began while she was still in high school. Her love of gymnastics eventually led her to coach, she was too tall to compete, and she continued to coach through high school and college. Gymnastics being both a team and individual sport gave Lori the opportunity to develop the leadership skills she would put to good use later in life. Her years of coaching taught her how to communicate with others, not being judgmental, always be consistent and to set goals.

Lori Senecal grew up in Montreal, Quebec, Canada and is the youngest daughter in a family of four girls. She is a graduate of McGill University, in Montreal and speaks fluent French. Check out Forbes for the photos.

Visit the website lorisenecalglobalceo.com

 Click here: https://www.forbes.com/sites/marketshare/people/lorisenecal/#611fff241197

ClassDojo is the New Way that Teachers do School

ClassDojo is all about teaching, learning and parental involvement. This is a classroom management software application that was created for use on smartphones, tablets, laptop and computers. Teachers are the primary benefactors of ClassDojo. The app wouldn’t serve a purpose without them. However, students and their parents are just as important to this recent technology. Let’s take a closer look at ClassDojo and what it has to offer.


In 2011 two former teachers by the name of a Sam Chaudhary and Liam Don released ClassDojo to the world. Once teachers learned about this app they began to gravitate toward it metal to a magnet. The app started to explode in popularity and by 2012 there were over 3.5 million teachers using it within their classrooms.


What makes ClassDojo so appealing? The app helps teachers to deal with classroom behaviors more effectively. In the past, when a student acted up; a teacher could only send a note home explaining what the child did while in school.


Back in the day, when society moved at a slower pace. Parents could respond to teacher notes and deal with their children. In today’s world, it’s not that simple. Students often do not take the notes home to their moms or dads. There are also plenty of parents who are not that interested in what their child is doing at school.


Also added to this problem, a lot of parents just do not have the time go up to schools to deal with their child’s behavior. ClassDojo eliminates these problems by allowing teachers to instantly send a picture or video of a student while they are acting up in class. This app also allows teachers to text parents about their child’s day within seconds.


Dads can receive updates about their child’s activities throughout the day. Moms can get information about their kid’s positive behavior in class. Remember that ClassDojo is primarily about promoting positive behavior and not every little negative thing that a student does while in school.


Ultimately, ClassDojo just makes things easier on parents, students and teachers. This way everyone is more focused on learning and not wasting time dealing with the other problems that are a part of the education environment.

Read more about ClassDojo:



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